Case Study White Paper

But b2b copywriters and marketers must understand when to use each one.

Case study white paper.

Whatever you call it the case study is one of the most powerful and versatile marketing pieces in your toolbox. Typical case studies are anywhere between 500 to 1500 and more. Angie mansfield the case study white paper geek writes compelling customer success stories and engaging white papers to turn your leads into sales. White paper vs case study.

Case studies white papers want to see motor testing in action. Case studies unlike white papers are often much shorter but the information gathering process can be just as time intensive. Explore our case studies and white papers below for an educational glimpse into the impact of all test pro s instruments in the field. It s considerably shorter than a white paper typically measuring around 800 words.

A case study teaches by example featuring extended testimonials on how a product or service helped a customer in the real world. A white paper addresses your target audience s pain points similarly to a case study but goes deeper into explaining the research and proof points to support your methodology. It is a persuasive and informative piece meant to. There are several significant differences between a white paper and a case study when it comes to the tone objectives audience subject matter and directness of each document.

The white paper was originally used by government agencies to present policy information. Learn how i can help you create a compelling case study to educate your customers and make the sale. Case studies are best suited for audiences at the top or middle of the funnel. Whitepapers and case studies the nextcloud white papers and case studies give a deep dive in nextcloud technology processes around security scalability and real world benefits of deployments.

Using a simple layout in your case study can be incredibly effect like in the example of a case case study below. Finally most case studies are short form content. Case studies therefore only span a few pages and are usually under 1500 words. Keeping a clean white background and using slim lines to help separate the sections is an easy way to format your case study.

White papers are at the heart of a strong b2b content marketing plan and seek to build thought leadership in an area that aligns with your marketing or campaign strategy.